1. When do I need to add "Alt Text"?

You must add alternative text (Alt Text) to almost every image you upload to the Media Library or embed in a post. Alt text allows people using screen readers (which read the page aloud) to understand what is being depicted. 

2. How do I write good Alt Text?

• Be Descriptive: Focus on the informational content and purpose of the image.

• Keep it Concise: Avoid a paragraph. Aim for one or two short sentences (like a descriptive tweet).

• Avoid Redundancy: Do not start with "Image of..." or "Photo of..." The screen reader already tells the user it's an image.

• Consider Context: If the image is a generic "team shaking hands" on the "About Us" page, describe it generally. If the exact same image is used in an article about a specific merger, the alt text might name the people.

Example:

❌ Bad: A chart showing sales data.

✅ Good: A bar chart showing a 15% increase in regional sales between Q1 and Q2 2024.

3. What do I do with decorative images?

If an image is purely decorative (like a fancy border or a generic background that adds no informational value), it should have null alt text. In our WordPress environment, you can often do this by leaving the Alt Text field entirely blank. Usually the alt text field is located in the right sidebar after clicking on the image.